Monday, November 7, 2011

A few quick thoughts about Jack and Jill

Look, I don't care what you do with your life. If you want to drive to your local movie theater and watch Jack and Jill this weekend, more power to ya. Go. Eat some popcorn. Yuk it up with your significant other or a group of like-minded buddies. If Adam Sandler movies are what you like to spend your money on, by all means, purchase a ticket to Jack and Jill this weekend and have the time of your life. I hope you do. I mean it. I want your life to be full of laughs. You deserve it. Just do me a quick favor. Tell me what's funny about this:



This is one of the many Jack and Jill spots cluttering up TV right now. Now I could pick this thing apart like the movie snob dickhead I'm sure many of you believe me to be, but I'm not going to do that. It's too easy. It's what you were probably expecting. Like I said, if this is your thing, go for it. I just want to know what's funny about the last 10 seconds of this commercial. Just in case you're too lazy to go back and look or have downright refused to press play even once, I'll set the scene. Katie Holmes, as Adam Sandler's child bride, introduces the idea that one twin can feel another twin's pain, like those dudes on G.I. Joe or whatever. Curious to see if this is true, Sandler's son punches his Aunt Jill so hard in the face that she falls out of her chair. "Feel that?" he impishly asks his father. "I actually did feel something: pride in my son," Sandler retorts. Really? You feel pride in your son for punching his aunt in the face? You are proud that your son has physically assaulted a woman? Your son has punched his aunt so hard in the face that she has toppled from her seat at the Thanksgiving dinner table and you are proud of him? Explain to me why this is funny. It is the capper for the TV spot, so clearly we're supposed to get a hoot out of watching a child punch a woman in the face. Is it funny because the kid has a pepper mill taped to his head? Is that why I'm supposed to laugh?

"C'mon, man, it's just slapstick," you're probably saying. "Lighten up." Hey, I like a good pratfall as much as the next guy, but there is something unsavory about this shocking moment of domestic abuse that doesn't sit right with me. It isn't funny. Not to me. But Jack and Jill wasn't made for me, so maybe I should just shut up.

I'm not going to lie though: I am kinda curious about the whole pepper mill being taped to the head thing. If you see Jack and Jill this weekend, explain why that's happening in the comments section. Thanks.