Do you like folk music? You do? Well, guess what, McDonald's hates you.Having taken the hipster community down a notch or two with their Confessions of an Ex-Hipster radio ad campaign, McDonald's is now targetting fans of folk music. In the newest spot, titled Confessions of an Ex-Folk Fan, a young woman speaks with shame about her days listening to protest songs and dating "filthy beatniks." Then she discovered the new coffee drinks at McDonald's and she's all better, ready to buy her mini-van, stock it with offspring, and drive to the soccer field. Thanks, McDonald's, for fixing another independant spirit.
I can just imagine a meeting of the McDonald's marketing team: "All right, guys, we've lambasted hipsters and fans of folk music...who can we get next? Henderson, put down that double-quarter pounder with cheese and think dammit! What d'ya got for me, Mayhew? Hippies? Dirty, long-hair, sandals, shells around the neck hippies? Love it! All right, let's do some blow!"
Actually it seems like someone at McDonald's thought, "Who likes coffee? Oh, beatniks, hip kids, and weirdos...let's make fun of them." But isn't coffee universally loved by all people, no matter their social standing? Why is McDonald's focusing on and attacking these particular sub-groups? So far these stupid radio ads have focused on groups that the McDonald's corporation obviously feels don't have their acts together and like a loving Papa Bear, McDonald's has decided to help these citizens reach their true potential...through coffee. So, whose next McDonalds? Is Confessions of an Ex-Confused Goth Kid or Ex-Performance Artist on the way? How about Confessions of an Ex-Poet or Ex-Online Blogger? These people need to fall in step and get in line, preferably inside a McDonald's. We must conform and our beverage of choice must be an iced-hazelnut-decaf latte from the local McCafe. Bullshit! C'mon, McDonald's, STOP ALREADY!
